See these very strange signs at http://www.rd.com/clean-jokes-and-laughs/7-silly-signs-using-quotes/article186756-1.html#slide
On each sign the use of quotation marks is "out-of-the-blue." In situations like these, quotation marks would mean that the thing enclosed by them isn't really what it says. I don't think that the people who are selling "eggs" are trying to say that their products aren't really eggs, but just some sort of imitation.
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